At Enertech, we love our planet–so we try to live out the spirit of Earth Day every day! From the products we manufacture to our recycling program, we are committed to making a difference for the Earth. We encourage all of our employees to think creatively to find homegrown ways for Enertech to shrink our environmental footprint. This year we broke ground on the first annual Enertech Workplace Garden at our Greenville, IL location to honor Earth Day.
As a companion to the Home Show Guide, Enertech has developed an Open House & Field Day Guide to help you take your business to the next level. In the guide you will find helpful information about planning and advertising an Open House or Field Day event, as well as several resource documents to help you get the ball rolling. Whether you are a seasoned pro, or a total novice when it comes to open houses, this new guide has something to offer.
Albany Heating, Air Conditioning & Service, Inc. is a small shop doing big things. Brian Pilarski established the company in 2002 in Avon, MN. He has has been installing geothermal since Albany’s first year in business and joined the Enertech family in 2010.
In 2014 Brian took a new step to grow his business by participating in the Electric & Gas Industries Association’s GEOSmart financing program. Through Enertech’s special partnership with EGIA, the annual membership fee for all of our contractors and distributors is waived. With your EGIA membership, you gain access to the association’s suite of member benefit programs that are designed to help contractors grow their business and become more profitable.
One of the most important things you can do for your business is to quit keeping it a secret! Getting your name out there with marketing efforts increases your chances of making a sale. That’s why Enertech enrolls all of our dealer partners in our Branding Support Program. In 2015 we introduced a marketing plan component to the program to help you budget for your marketing efforts. Dealers who submit marketing plans could be eligible for extra Branding Support funds. That’s a good reason to submit a marketing plan! But there are also several other ways a marketing plan can help you grow your business in 2016. Check it out!
We all know the value of word-of-mouth advertising—there’s nothing more powerful than a personal recommendation from a friend or family member. But have you ever considered "mining" your past customers to grow your business? Your filing cabinets are filled with satisfied homeowners who would love to refer you to their family and friends; but you can’t mobilize them if you don’t have an easy way to get in touch with them.