It’s hard to believe that 2012 is behind us. I hope you had a great New Year's celebration and have already started thinking about your goals for 2013. After all, the sky is the limit. So let me ask you, what do you want to accomplish in 2013 with your business?
Start with a general, workable goal, being careful to choose something that’s not too easy or too hard. You want to push yourself, but don’t make it impossible. Maybe you want to grow your geothermal business by 20% over last year. How many units do you need to sell to meet that goal? How many leads will you need to generate, and what is your marketing plan to generate those leads? Not only will this make it easier to see and reach your actual goal, but it’s easy to track! Then, divide those numbers by 12. Now, you have a monthly goal. That’s the easy part…
Anyone can create a goal; however succeeding is where we run into trouble. We’re all guilty of this. We set these outrageous goals for ourselves without any idea of how we’ll actually reach them, which ultimately leads us to failure. That’s not going to be you in 2013.
First things first, let’s focus on the right motivation. Why do you want to grow your business by 20%? In other words, what are you working toward? List your reasons, and hang them somewhere you see every day such as the bathroom mirror, your refrigerator door, or even in your vehicle. You can even set up a visual target in your office to help motivate your team. Every time you sell a geothermal unit, put up a symbol to signify your accomplishment. (Think about the baseball tradition of displaying a “K” for every strikeout made by a pitcher or the stickers on a football helmet to recognize achievement – i.e. the Buckeye sticker for Ohio State.) You could do the same thing, effectively uniting your team to work even harder.
Now that you know your goals, it’s time to start making a plan to achieve them. The more you can plan and schedule, the more likely you’ll be to find success. You wouldn’t hop in the car and start driving somewhere without knowing where you were going, right? It’s the same with your goals. Create a roadmap for success. If you’re not quite sure where to start, work with your sales team manager. They can help you establish your plan and keep you accountable throughout the year. As the old saying goes, “failing to plan is planning to fail.”
The last thing to do is to stick to your plan. This is the most important, and hardest, part of goal setting. By the second week of January, the majority of people will have already abandoned their new year’s resolution and reverted back to old habits. But not you! You’re sticking. After all, it doesn’t do you any good to make a plan if you’re not going to stick to it, right?
Start developing the habits that will pull you through rough times and keep you going when you’re tired. Say this with me – “I will reach my goals this year. I’ve written them down, made a plan, and I will stick to my plan. This is my year, and I will be successful!”
Stay on course - I know you can do it!
We’re proud to be in business with you. Here’s to a profitable and successful 2013!