With the election just around the corner, the Enertech Marketing Staff has put together a special campaign specifically for this fall to assist dealers with targeted consumer marketing efforts. Specifically, the ads center on retrofits – replacing an old furnace with a new geothermal system – utilizing a light-hearted, non-partisan approach.
No matter what side of the aisle you’re on, this fun campaign message is one that we can all agree on – replacing your antiquated fossil fuel furnace is a winning decision no matter the time of year. Materials include various sizes of print and online advertising, direct mail postcards, and a radio ad script. With several key pieces available, we’re encouraging our dealers to advertise frequently and consistently with the materials that will have the broadest and biggest impact on their target market.
Let’s make sure all constituents have the power to save money on their utility bills and make a difference in our environment at and away from the polls.
Dealers can find the fall campaign materials on the Enertech secure website under the “Marketing” menu. Take a look, and let us know what you think in the comments!