It’s that time of year again – time to get ready for spring home show season. Our Enertech dealers have told us that home shows are one of their most successful ways of generating qualified leads. They put you face-to-face with potential customers. Think about it… People who visit a home show are going to be more interested in your products. All you have to do is educate them on the many benefits of geothermal!
But here’s the thing—You could work every home show in your area, talk to hundreds of people about geothermal heating and cooling, but if you don’t have a plan going in with a focused goal, you’re missing out on major growth potential for your business. So how do you get the biggest bang for your marketing buck?
One of the most important things about working home shows is your booth has to invite people in for a closer look. Take time to really think about this. It can make or break your show. Everything from the look of your booth to even the clothes you’re wearing needs to be carefully planned. That’s exactly what our Home Show Guide is all about. Everything from planning to execution, we’re sharing the info you need to develop more leads and make more sales by working home shows.
Here is a sneak-peek at the guide’s list of things to consider adding to your booth:
· Warm, inviting plants
· Carpeted floor
· Album of satisfied customers with before, during and after installation pictures
· Copies of testimonials
· Salesman tool kit with samples of fusions, pipe, coils, coax, filter, and other visual aids
· Literature request forms for capturing leads
· A small supply of literature
· Business cards
For more great tips, resources and a detailed timeline, download our Home Show Guide today!