You might think Facebook is just for kids, but nothing breeds brand awareness and customer loyalty like social media. The average Facebook user in the United States spends 40 minutes on the site each day! That’s a lot of opportunities for homeowners to connect with your brand. A company Facebook page builds trust, community, and it keeps your name in front of your audience. That’s why every contractor needs to have social media in their marketing mix. Here are a few things you are missing out on if you are not making use of social media for your business:  

1. Social Media is a new and improved form of word-of-mouth advertising

We all know the power of word of mouth when it comes to selling geothermal. Well social media is like word of mouth on steroids! Before social media your customers may have talked to a neighbor or two about your business, but now they have social circles online that extend to hundreds of people. And you already know what a personal recommendation can do for your company!  

2. Posting to Facebook is the easiest way to keep your name in front of your clients

One of the hardest parts of engaging and interacting with clients on social keeps your name in front of your clients so that when they have a question or are ready for a new purchase, they remember who to call. 

3. Social Media gives your company credibility to potential clients

More and more people are looking to social media to learn more about companies before picking up the phone. But guess what happens if they can’t find you online? You instantly lose credibility! Having a social presence makes you look like a serious and professional business. It gives potential customers a chance to get to know you and even lets them see which of their friends already “likes” your company. 

4. Being on Facebook gives you an opportunity to show off your best work.

Posting photos and videos to Facebook is fast, easy and can even be done right from your phone! Showing off jobs you’re proud of is a great way to give potential customers confidence in your skill and professionalism. It’s also gives them an opportunity to visualize what the installation process and installed equipment will look like in their own home. 

5. Social sharing allows you to show the human side of your company.

People want to see not just your services, but what drives you as a company. Post about important company milestones, employee activities and charity work or even important community events. Facebook gives you a great way to show off who you are and what you believe in, and that’s a great way to create excitement for your company.

Yes, Facebook is full of recipes, vacation photos, links to BuzzFeed quizzes, and lots (and lots!) of cat videos, but it can also be a serious marketing tool. It may not be a huge lead generator at first, but over time a company Facebook page will help grow your credibility, your image in the community, and ultimately your sales. With so many ways Facebook can help you expand your business, why not give it a try? It’s easier than you think! 


Don't forget to check out the rest of our Social Media Series for more tips on growing your business with social marketing! 

Part Two: Avoiding Common Pitfalls 

Part Three: Content Suggestions