Albany Heating, Air Conditioning & Service, Inc. is a small shop doing big things. Brian Pilarski established the company in 2002 in Avon, MN. He has has been installing geothermal since Albany’s first year in business and joined the Enertech family in 2010.
In 2014 Brian took a new step to grow his business by participating in the Electric & Gas Industries Association’s GEOSmart financing program. Through Enertech’s special partnership with EGIA, the annual membership fee for all of our contractors and distributors is waived. With your EGIA membership, you gain access to the association’s suite of member benefit programs that are designed to help contractors grow their business and become more profitable.
One of the most important things you can do for your business is to quit keeping it a secret! Getting your name out there with marketing efforts increases your chances of making a sale. That’s why Enertech enrolls all of our dealer partners in our Branding Support Program. In 2015 we introduced a marketing plan component to the program to help you budget for your marketing efforts. Dealers who submit marketing plans could be eligible for extra Branding Support funds. That’s a good reason to submit a marketing plan! But there are also several other ways a marketing plan can help you grow your business in 2016. Check it out!
We all know the value of word-of-mouth advertising—there’s nothing more powerful than a personal recommendation from a friend or family member. But have you ever considered "mining" your past customers to grow your business? Your filing cabinets are filled with satisfied homeowners who would love to refer you to their family and friends; but you can’t mobilize them if you don’t have an easy way to get in touch with them.
This time of year it’s easy to get caught up in holiday parties, Christmas shopping, and activities with friends and family. Enertech employees in both Greenville and Mitchell have made an effort to pause to remember those in need this Christmas season. We are incredibly proud of their charitable efforts and generosity.
You’ve heard it a million times: Content is King. All marketing begins with content, and social media is no exception. After reading part two of our social media blog series, you know that you should have a vault of content that you can share with the world, but what kinds of things should you post? You don’t have to be a marketing expert to be successful online—all you have to do is treat Facebook like an extension of your daily interactions with consumers. Here’s a list of content suggestions to get you started: